SEO Improvements

Are ALL your articles setting a "good" Meta description? This one alone can make a huge difference if used properly. I couldn't tell you how many XF sites I've looked at that don't set a meta description or description of their article content and just rely on a snippet of their Article, in which the first 250 characters of the article don't include anything remotely beneficial that a good meta description or even a good description would include.



I have small AMS sites that out rank large Word Press sites, so its not that any Word Press site is going to magically out rank any other site that isn't using Word Press. Couldn't tell you how many XF sites have moved from WP to AMS and are experiencing much better ranking.

Are you using the XFAMP addon? I know a lot of XF sites are benefiting from that addon.

Beyond that, Titles, Description, Content etc is 99% of the equation, the rest is just standard things like using industry standard metadata as well as appeasing to the google gods by submitting micro data via ldJsonHtml (which is googles preferred method of delivery).

HTML:

<xf:if is="$article.meta_description">
    <xf:set var="$descSnippet" value="{{ snippet($article.meta_description, 250, {'stripBbCode': true}) }}" />
<xf:elseif is="$article.description" />
    <xf:set var="$descSnippet" value="{{ snippet($article.description, 250, {'stripBbCode': true}) }}" />
<xf:else />
    <xf:set var="$descSnippet" value="{{ snippet($article.message, 250, {'stripBbCode': true}) }}" />
</xf:if>

<xf:macro template="metadata_macros" name="metadata"
    arg-description="{$descSnippet}"
    arg-type="article"
    arg-shareUrl="{{ link('canonical:ams', $article) }}"
    arg-canonicalUrl="{{ link('canonical:ams', $article, {'page': $page > 1 ? $page : null}) }}"
    arg-imageUrl="{{ $article.CoverImage ? link('canonical:ams/cover-image', $article) : ($article.Category.content_image ? base_url('styles/default/xenaddons/ams/category_images/' . {$article.Category.content_image}, true) : '') }}"
    arg-twitterCard="summary_large_image" />

<xf:page option="ldJsonHtml">
    <script type="application/ld+json">
    {
        "@context": "https://schema.org",
        "@type": "CreativeWorkSeries",
        "@id": "{{ link('canonical:ams', $article)|escape('json') }}",
        "name": "{$article.title|escape('json')}",
        "headline": "{$article.title|escape('json')}",
        "alternativeHeadline": "{$article.title|escape('json')}",
        "description": "{$descSnippet|escape('json')}",
        <xf:if is="$article.cover_image_id">
            "thumbnailUrl": "{{ ams_article_thumbnail($article)|escape('json') }}",
        <xf:elseif is="$article.Category.content_image" />
            "thumbnailUrl": "{{ ams_category_icon($article)|escape('json') }}",
        </xf:if>
        "dateCreated": "{{ date($article.publish_date, 'c')|escape('json') }}",
        "dateModified": "{{ date($article.last_update, 'c')|escape('json') }}",
        <xf:if is="$article.rating_count">"aggregateRating": {
            "@type": "AggregateRating",
            "ratingCount": "{$article.rating_count|escape('json')}",
            "ratingValue": "{$article.rating_avg|escape('json')}"
        },</xf:if>
        <xf:if is="$article.hasViewableDiscussion()">
            "discussionUrl": "{{ link('canonical:threads', $article.Discussion)|escape('json') }}",
        </xf:if>
        <xf:if is="$article.User.Profile.xa_ams_author_name">
            "author": {
                "@type": "Person",
                "name": "{$article.User.Profile.xa_ams_author_name|escape('json')}"
            }
        <xf:else />
            "author": {
                "@type": "Person",
                "name": "{{ ($article.User ? $article.User.username : $article.username)|escape('json') }}"
            }
        </xf:if>
    }
    </script>
</xf:page>

 

Not that I am aware of. Probably wouldn't be that hard for a professional developer to develop an XF Yoast addon. Might even want to approach the developer that made the AMPXF addon.

my bad, its AMPXF, not XFAMP lol

AMPXF - AMP for Xenforo 2