$item_name variable

Please add a variable for $item_name
This will allow us to create html that combines $item_name and $value. For example
{$item_name} has {$value}

 

I would like to be able to use the variable anywhere in the item.
For example:

In the html of a custom field.
Lets say we have a custom field for 'growing conditions'. For the html we have 'The growing conditions of {$itemname} are {$value}. '
The item name is 'SunFlower' and the author fills in the growing condition custom field with 'Sunny, dry & hot'.
So the html output would be: 'The growing conditions of SunFlower are Sunny, dry & hot.'

Or in a free text tab. Lets say the item is in the 'Asteraceae' category. So we could add a tab with this text: 'This showcase item is about {$itemname}. {$itemname}s are plants from the Asteraceae family.'

It would become really nifty if more variables would be available. For example for category name or for the various custom field values. Then we could do something like: 'This showcase item is about {$itemname}. {$itemname}s are plants from the {$categoryname} family. The growing conditions of {$itemname} are {$value1} and the need for water is {$value2}. {$itemname} mainly grows in {$value3}'